Naming Opportunities



Mid-Manhattan Library was always an awkward name, it does not trip off the tongue as Stavros Niarchos Foundation Library will.

But NYPL has a way with euphonious acronyms, think of ReCAP, MaRLI, SIBL and our favorites – the Bryant Park Storage Extension (BPSE), pronounced Bipsey and the electronic catalog (CATNYP), pronounced Catnip. We never liked the name of the Steven A. Schwarzman Building (SASB), pronounced Sasby.

It is a whole new world now and we have a chance at some new names. Mid-Manhattan will become SNFL or Sniffle, and it will need a companionable name across 5th Avenue. Perhaps the structures of acronyms and phonetics are sufficiently elastic to allow us to rename the Central Library (Schwarzman Library) as SWZL. Then we can have Sniffle and Swizzle guarding the flanks of 5th Avenue as Patience and Fortitude guard the entrance to what sensible people still call the Central Library.

That leaves only the newly fitted out underground storage to be renamed for its donor. The Milstein Underground Storage Facility might be called Mustafa.

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